Monday, November 07, 2005

Abercrombie & Fitch


I'm disgusted by these t-shirts sold by Abercrombie & Fitch. Click on the photo galleries to see the slogans. I agree that the shirt slogans can hurt teens' self-images. ("I had a nightmare I was a brunette"; "Blondes are adored, brunettes are ignored"; "Who needs brains when you have these?"; "Freshman 15"; etc.) They're just not appropriate for teenage girls (the company's target marketing group).

I will NOT buy anything from this company. This isn't the first time they've upset large groups of people:
SF Gate
Ms. Magazine

No comments: